, beyonce maternity line
, house of dereon
, maternity wear
After announcing her pregnancy on the VMA Awards last August, Beyonce Knowle’s got baby on the brain. The singer/actress recently announced plans to launch a sexy maternity line under her fashion label House of Deréon.
"It's been so exciting for me,” Beyonce told Harper's Bazaar. “I love figuring out designs that still make me feel edgy and sexy while pregnant. Flowery fabrics are always flattering — but I still rock my stilettos."
The pop superstar appears on the November issue of Harper’s Bazaar looking fit and fabulous and has recently sported a number of stylish looks on the red carpet. Corporate brand strategist Marvet Britto thinks such appearances make Beyonce the perfect candidate for a hip maternity line.
“Not only will she be the best commercial for it, she’ll also be a poster child for filling a void,” Britto told ABCNews.com. “No other line has really had a youthful, sexy, progressive pregnant woman as their brand ambassador. I think it’s a brilliant branding strategy.”
Beyonce and husband Jay-Z expect their first child in February 2012. No word on when Beyonce’s collection will be available in stores.
Sources: The Look, ABC News, Photo: Harper's Bazaar