, yves saint laurent
, red soles
, luxury shoes
, louboutin sues yves saint laurent
Whether it is the whale that signifies a Vineyard Vines polo or the alligator on a Lacoste shirt, many designers have logos that just stand out and are instantly identifiable. Such is the case with red sole of the Christian Louboutin luxury high heel. That iconic red sole identifies his shoes from a mile away.
Now Yves Saint Laurent would like a piece of the red sole action. They began using a similar red sole on their luxury heels this past winter. It was a poorly thought out marketing ploy that has earned them a day in court.
Louboutin is now suing YSL asking them to cease and desist with the red soles. Which, we might add, where trademarked by Louboutin in 2008. His lawsuit states, “Defendant’s use of rd footwear outersoles that are virtually identical to plaintiff’s Red Sole Mark is likely to cause and is causing confusion, mistake and deception among the relevant purchasing public.”
Louboutin is asking for a $1 million dollar settlement or roughly the equivalent of 250 of his most expensive shoes.
Louboutin got the idea for the red sole when he painted red nail polish on the bottom of a black pair of women’s heels. The iconic red sole first made its appearance in 1992 and has become synonymous with his label.