Study: More Moms Dressing Like Teen Daughters

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Categories: Fashion

The Daily Mail/Richard Walker

Though many joke about mom jeans, a new study has found that more women are copying their daughter’s fashion sense in an effort to look young and hip.  

"Mimicking her daughter is like a shortcut to what is hip and cool," said study researcher Ayalla Ruvio, a professor of marketing at Temple University in Pennsylvania.

In the study, Ruvio and her colleagues asked 343 mothers and their teen daughters about fashion, style, how old they feel, and who influences their makeup purchases and fashion decisions. The results?

Mothers who believe their daughters are stylish tend to copy the fashion decisions of their offspring, particularly moms who think of themselves as young at heart. Teens, on the other hand, go out of their way to look different than their mothers and rely on celebrities when looking for older fashion role models. This is true even when teens feel older than their age or think their mother is stylish and cool. Because of this, many teenage girls hate when their mothers copy their style and borrow their clothes.

"The one thing the girls do not like is to look like their mothers," Ruvio said. "They're trying very, very hard to establish a separate, distinct image of who they are, and then the mother goes out and mimics them."

The study is scheduled to be published in an upcoming issue of the Journal of Consumer Behavior.

Does anyone else find this imitation sort of pathetic? While I don’t think older women should wear turtlenecks and mom jeans, there’s something sad about seeing a 40-something woman dressing just like her teenage daughter. To me, it broadcasts the fact that the mom feels old, unattractive, and uncomfortable in her own skin.

What do you think?

TODAY Parenting

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